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Agency evaluationAgency remunerationAgency rostersAgency managementMedia transformation
Internationalising Media Agency Contracts
WFA has launched a new guide to global media agency contracts, designed to help brands manage these critical relationships better.…
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Agency evaluation
Regional WFA-IARD Webinar for APAC
Setting standards that effectively protect minors in digital environments.
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Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency evaluation
Regional WFA-IARD Webinar for Africa
Setting standards that effectively protect minors in digital environments.
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Agency evaluationAgency managementAI
Webinar: Descubriendo el uso de la IA generativa por parte de las agencias
De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…
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Agency evaluationAgency remunerationMedia transformation
Webinar WFA-IARD sobre Publicidad de Alcohol
Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
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Agency evaluationAgency remunerationMedia transformation
Spotlight: The Future of Media Agency Remuneration
Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…
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Agency evaluationAgency remunerationAgency managementMarketing technologyMarketing structureAIMarketing technology
Three-quarters of brands want to change their agency remuneration model
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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Agency evaluationAgency remunerationAgency rostersAgency managementInfluencer marketing
WFA launches new call for agency cost data
The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Agencies & partnersAgency evaluation
Knowledge Spotlight: Agency Briefing
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agencies & partnersAgency evaluationContent marketingMarketing operations
Knowledge Spotlight: Content production 101
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agencies & partnersAgency evaluationMarketing procurementMarketing operationsMarketing procurement
Knowledge Spotlight: Agency Performance Measurement
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…